seo + content strategy

Leading SEO content strategy across diverse agency portfolio, conducting comprehensive website audits to enable SEO-aligned digital PR strategies. Managing SEO-only clients including AstraZeneca, providing strategic content guidance across complex pharmaceutical topics including oncology, R&D, investor relations, and biopharma. Conducting comprehensive technical SEO audits covering site architecture, crawl/indexation, performance, structured data, and content quality. Working with insurance, travel, hospitality, and FMCG clients to develop integrated content frameworks that bridge digital PR and organic search. Collaborating cross-functionally with PR, social, and creative teams.