The Advanced TikTok Fashion Guide

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In 2022, fashion brands were struggling to crack TikTok: they knew Gen Z was there, but didn't understand the platform's aesthetic codes, trends, or how to work with creators authentically. So, I created a comprehensive guide that combined:

• Original research into TikTok fashion trends and emerging aesthetics

• First-hand insights from TikTok fashion influencers and our creative strategy team

• Strategic frameworks brands could actually implement

• Real examples showing what works (and why)
   

I designed and produced this as a PDF with embedded GIFs to effectively illustrate the TikTok videos mentioned and make the content more shareable.

The results:

• High download rates

• Heatmap data showed readers spent significantly more time on moving image pages

• High share rate

• Instrumental in winning Adidas as a client

This wasn't just a lead magnet; it was a demonstration of our expertise. We weren't just telling fashion brands we understood TikTok - I was showing  them exactly how the platform worked through content that felt like TikTok itself.